Understand the dynamics of a cold call and how you can manage those to get results.
Many sales professionals find cold calling difficult and unpleasant, yet the 42 Rules gives them ways to redesign their thinking, approach, practices, and tools, to get the best possible results. The full eBook contains some of the fundamental principles Mari Anne Vanella has developed over the course of her career. Her clients and her own company use this approach to execute the top performing programs in the industry for the past seven years.
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