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B2B Marketing Research Library

The top resource for free B2B Marketing research, white papers, reports, case studies, magazines, and eBooks.

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2018 State of B2B Marketing Technology
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2018 State of B2B Marketing Technology
The Account-Based Marketing Playbook
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The Account-Based Marketing Playbook
Top 6 Considerations for ABM in 2018
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Top 6 Considerations for ABM in 2018
How can you combine different marketing techniques in B2B?
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How can you combine different marketing techniques in B2B?
The Essential Guide to ABM
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The Essential Guide to ABM
Top 15 B2B Marketing Charts for the 1st Half of 2018
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Top 15 B2B Marketing Charts for the 1st Half of 2018
Cold Calls, Warm Leads: The Ultimate Guide for Turning Cold Calls Into Leads
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Cold Calls, Warm Leads: The Ultimate Guide for Turning Cold...
7 Planning Activities To Drive ABM Success
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7 Planning Activities To Drive ABM Success
Why Didn't They Buy?
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Why Didn't They Buy?
FinancialForce Orchestrates ABM Campaigns with Sales Plays to Generate Revenue
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FinancialForce Orchestrates ABM Campaigns with Sales Plays to...
A Content Formula for Complex B2B Organizations
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A Content Formula for Complex B2B Organizations
How to Create Content that is Engaging, Shareable and Delivers ROI
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How to Create Content that is Engaging, Shareable and...
The B2B Data Activation Priority
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The B2B Data Activation Priority
The Integrated Marketing Analytics Guidebook
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The Integrated Marketing Analytics Guidebook
B2B Marketers Guide to Account-Based Marketing
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B2B Marketers Guide to Account-Based Marketing
2017 State of B2B Marketing Content Consumption and Demand Report for B2B Marketers
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2017 State of B2B Marketing Content Consumption and Demand...
How do you reach buyers in the new B2B landscape?
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How do you reach buyers in the new B2B landscape?
Today @ Target Marketing
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Today @ Target Marketing
The Metrics of Bad Sales Interactions: A Sales Experience Benchmark Report
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The Metrics of Bad Sales Interactions: A Sales Experience...
Target Marketing
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Target Marketing
Promo Marketing Headlines
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Promo Marketing Headlines
Essentials of Mobile App Attribution for Marketers: A Guide From Start to Finish
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Essentials of Mobile App Attribution for Marketers: A Guide...
How to Choose an Attribution Platform for mCommerce Apps
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How to Choose an Attribution Platform for mCommerce Apps
Introduction to Business Blogging
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Introduction to Business Blogging
The AdRoll Guide to Account-Based Marketing
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The AdRoll Guide to Account-Based Marketing
2017 Content Marketing Insights for IT Marketers
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2017 Content Marketing Insights for IT Marketers
The Mobile Revolution & B2B
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The Mobile Revolution & B2B
B2B Sales Lead Success Checklist
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B2B Sales Lead Success Checklist
Key Considerations When Selecting a User Management Platform Solution
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Key Considerations When Selecting a User Management Platform...
Three Ways High-Growth Companies Can Drive ABM Results
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Three Ways High-Growth Companies Can Drive ABM Results
B2B Video Marketing: Benchmarks & Best Practices
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B2B Video Marketing: Benchmarks & Best Practices
How to Select the Right Account-Based Marketing Solution?
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How to Select the Right Account-Based Marketing Solution?
2017 State of Content Consumption and Demand Report for B2B Marketers
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2017 State of Content Consumption and Demand Report for B2B...
Account-Based Marketing: A Practical Guide
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Account-Based Marketing: A Practical Guide
Mobile Enterprise Magazine Report: Becoming Mobile First
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Mobile Enterprise Magazine Report: Becoming Mobile First
Driving AdWords Leads In Salesforce and How to Measure Results
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Driving AdWords Leads In Salesforce and How to Measure Results
2017 Content Marketing Insights for HR Marketers
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2017 Content Marketing Insights for HR Marketers
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
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Stop Killing Your Content: 3 Reasons Your Content Falls Flat
2018 State of B2B Content Consumption and Demand Report for Marketers
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2018 State of B2B Content Consumption and Demand Report for...
Accelerating ABM Impact: A Three-Tiered Strategy
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Accelerating ABM Impact: A Three-Tiered Strategy
The Impact of Content Effectiveness on Sales and Marketing
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The Impact of Content Effectiveness on Sales and Marketing
2018 B2B Trusted Brands Report
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2018 B2B Trusted Brands Report
Find Out How to Boost Policyholder Engagements
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Find Out How to Boost Policyholder Engagements
2017 Content Marketing Insights for B2B Marketers
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2017 Content Marketing Insights for B2B Marketers
Measuring the Value of Advocate Marketing
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Measuring the Value of Advocate Marketing
White Paper: Utilising Guided Selling to Improve Sales Effectiveness
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White Paper: Utilising Guided Selling to Improve Sales...
B2B SEO eBook: Tips for B2B SEO
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B2B SEO eBook: Tips for B2B SEO
B2B Sales & Marketing Collaboration Study
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B2B Sales & Marketing Collaboration Study
How to Create Engaging Content for 'Boring' Industries
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How to Create Engaging Content for 'Boring' Industries
Consumers Leave Sites When Forced to Create an Account
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Consumers Leave Sites When Forced to Create an Account
Stop Killing Your Content: 3 Reasons Your Content Falls Flat
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Stop Killing Your Content: 3 Reasons Your Content Falls Flat
Lead Generation Tactics: A Recipe for Success
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Lead Generation Tactics: A Recipe for Success
How B2B Marketers Can Drive More Pipeline With Personalized Video
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How B2B Marketers Can Drive More Pipeline With Personalized...
35 Tips for Marketing iPhone and Android mCommerce Apps
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35 Tips for Marketing iPhone and Android mCommerce Apps
Secrets to Successful B2B Sales & Marketing Metrics
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Secrets to Successful B2B Sales & Marketing Metrics
Harness the Power of Influencers and Advocates
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Harness the Power of Influencers and Advocates
B2B Video Marketing: Benchmarks & Best Practices
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B2B Video Marketing: Benchmarks & Best Practices
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
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Customer Success and Marketing Alignment: The Key to...
The B2B Social Media Book: Becoming a Marketing Superstar - Free Sample Chapter
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The B2B Social Media Book: Becoming a Marketing Superstar -...
Quick Guide to Inbound Marketing for B2B
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Quick Guide to Inbound Marketing for B2B
The State of B2B Digital Advertising
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The State of B2B Digital Advertising
The Millennials are Here - How Generational Differences Impact B2B Buying Committees Today
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The Millennials are Here - How Generational Differences...
Five Steps to Manage the Customer Journey for B2B Success
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Five Steps to Manage the Customer Journey for B2B Success
5 Elements of Successful B2B Email Marketing
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5 Elements of Successful B2B Email Marketing
10 Killer Salesforce Reports for Measuring Marketing Performance
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10 Killer Salesforce Reports for Measuring Marketing...
A Definitive Guide to Social Selling
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A Definitive Guide to Social Selling
The B2B Marketer's Field Guide To Customer Engagement
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The B2B Marketer's Field Guide To Customer Engagement
Flip My Funnel - Guide To B2B Account Based Marketing
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Flip My Funnel - Guide To B2B Account Based Marketing
The AdRoll Guide to Account-Based Marketing
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The AdRoll Guide to Account-Based Marketing
7 Steps to Improve Your Procure-to-Pay and B2B Processes
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7 Steps to Improve Your Procure-to-Pay and B2B Processes
Easily Create the Most Effective Tool in B2B Marketing
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Easily Create the Most Effective Tool in B2B Marketing
Retail's Ultimate Guide to Holiday Planning
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Retail's Ultimate Guide to Holiday Planning
The Little Black Book of B2B Referrals
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The Little Black Book of B2B Referrals
Define What's Valued Online: Understanding How BtoB Buyers Source, Value and Share Content Online
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Define What's Valued Online: Understanding How BtoB Buyers...
Beyond NPS: Identifying Advocates And Inviting Them To Take Action
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Beyond NPS: Identifying Advocates And Inviting Them To Take...
The Modern Marketer's Online Meeting Primer
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The Modern Marketer's Online Meeting Primer
Better Lead Yield in the Content Marketing Field
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Better Lead Yield in the Content Marketing Field
31 Tips For Generating B2B Website Leads
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31 Tips For Generating B2B Website Leads
B2B Integration & Collaboration: What's Keeping You From Being a Leader?
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B2B Integration & Collaboration: What's Keeping You From...
2017 State of HR Content Consumption and Demand Report for HR Marketers
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2017 State of HR Content Consumption and Demand Report for HR...
Secrets to Successful B2B Webinars
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Secrets to Successful B2B Webinars
Social Marketing to the Business Customer - Free Sample Chapter
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Social Marketing to the Business Customer - Free Sample...
5 Ways AdTech Can Scale Account-Based Marketing
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5 Ways AdTech Can Scale Account-Based Marketing
Getting Started with Digital Asset Management - an eBook for Marketers
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Getting Started with Digital Asset Management - an eBook for...
7 Myths of B2B Content Marketing
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7 Myths of B2B Content Marketing
How to Effectively Use E-mail Marketing to Increase ROI
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How to Effectively Use E-mail Marketing to Increase ROI
Technology B2B Sales Lead Success Checklist
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Technology B2B Sales Lead Success Checklist
Viewing CRM as Change Management: A Best Practices Guide
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Viewing CRM as Change Management: A Best Practices Guide
Your Image is Everything: Six Successful Logo Makeovers
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Your Image is Everything: Six Successful Logo Makeovers
Social Selling in B2B Sales
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Social Selling in B2B Sales
Six Tips for Putting Your CRM into Overdrive
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Six Tips for Putting Your CRM into Overdrive
Marketing Gold: Connecting Integrated Multichannel Marketing with Business Growth
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Marketing Gold: Connecting Integrated Multichannel Marketing...
Anonymous Users Are People, Too
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Anonymous Users Are People, Too
7 Tips and 7 Tactics for Writing Email Subject Lines that People Want to Open
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7 Tips and 7 Tactics for Writing Email Subject Lines that...
Effective B2B Marketing Content That Will Lead to Sales Growth
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Effective B2B Marketing Content That Will Lead to Sales Growth
Effective B2B Marketing Content That Will Lead to Sales Growth
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Effective B2B Marketing Content That Will Lead to Sales Growth
A Better Way to Calculate Your Churn Rate
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A Better Way to Calculate Your Churn Rate
The Essential Marketing Automation Handbook
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The Essential Marketing Automation Handbook
The Blended Attribution Playbook
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The Blended Attribution Playbook
Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn
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Maximizing LinkedIn for Sales and Social Media Marketing: An...
Finding the New Frontier
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Finding the New Frontier
The Impact of Content Effectiveness on Sales and Marketing
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The Impact of Content Effectiveness on Sales and Marketing
42 Rules of Social Media
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42 Rules of Social Media
How to Boost Your Company's Sales with Marketing
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How to Boost Your Company's Sales with Marketing
B2B Guide: Increasing Marketing ROI with Call Intelligence
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B2B Guide: Increasing Marketing ROI with Call Intelligence
The Future of Influencer Marketing: 6 Predictions Your Brand or Agency Can Bank On
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The Future of Influencer Marketing: 6 Predictions Your Brand...
Good Push Index
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Good Push Index
Matt Heinz on the Modern Marketing MBA:Everything You Need to Know About Building, Managing, and Closing B2B Business
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Matt Heinz on the Modern Marketing MBA:Everything You Need to...
7 Ways to Leverage Social Profile Data on Your Site for Marketing Success
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7 Ways to Leverage Social Profile Data on Your Site for...