Offering an easy first step to start tailoring customer experiences
One of today's biggest buzzwords for marketers is personalization.
While personalization provides marketers and content experience owners the opportunity to drive their customer experience, it is still very much a struggle and misunderstood.
This white paper tackles the difference between personalization and customization and explains why some businesses have difficulty implementing better experiences for their customers.
Included in this white paper:
Offered Free by: CMSWire & Progress Sitefinity
See All Resources from: CMSWire & Progress Sitefinity